U.S. and Global Trade Show Marketing 2020
Marketing is a key activity for today’s business whether it’s large or small. Marketing can take many different forms including Trade Show Marketing, Social Media Marketing, Paid Advertising, Print Media, and Email Marketing to name a few.
However, the form of marketing that continues to be among the most powerful and productive forms of marketing for businesses worldwide is Trade Show Marketing.
Born more than 160 years ago, Trade Show and Event Marketing have stood the test of time.
Project Refferes As Father of Modern Trade Shows
A project referred to as the “Father of Modern Trade Shows” was an event called “The Great Exhibition” which was held on May 1, 1851, in Hyde Park in Central London.
Based on the concept of displaying the world’s finest products under one roof, the show was hosted in a building that was specially designed for the occasion, and became known as “The Crystal Palace.”
Products were as diverse as furniture, firearms, garments, and perfumes were put on display at the show.
Since that landmark event, Trade Show and Event Marketing have caught on as a mainstay in the marketing arsenal of thousands of companies, with business to business exhibitions constituting 39.2% of marketing budgets in 2011.
In 2019, an estimated 81% of Trade Show and Event Marketing attendees possessed buying authority, providing a burgeoning amount of built-in buyer traffic.
Skyline Exhibits’Mike Thimmesch reveals that” 99% of marketers said they found unique value from trade shows they did not get from other marketing mediums.”
Thimmesch goes on to state that “84% of exhibitors say “High quality of attendees” is the most important factor when deciding whether to exhibit or expand booth size.“
“In the U.S., trade shows still remain one of the most profitable business-to-business (B2B) media strategies, as they generated more than 12.8 billion U.S. dollars in revenue in 2016.” -Statista.com.
With such a powerful upside, Trade Show Marketing is apparently a no-miss proposition for established companies, start-ups, and anyone seeking exposure for a new product and having the assistance of a Trade Show Marketing Agency.
Marc Emmer Strategy and Strategic Planning Expert
Marc Emmer Strategy and Strategic Planning Expert at Inc.com writes “According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, “. Jul 6, 2018
Most of these products are brought to market by companies, but a growing number of new products emanate from the minds and workshops of individual inventors.
But Inventors and manufacturers of new products face the real possibility of having their invention “Knocked Off” by overzealous competing firms during development or fizzle out due to lack of marketing savvy and knowledge about the power of Trade Show Marketing.
Large companies may have the resources to insulate themselves against the possibility of product/idea theft, and to pursue marketing strategies like Trade Show Marketing to bring their product to market, but the average individual Inventor usually does not have those resources and is extremely vulnerable in the entire process.
Product development and marketing can be a challenge for companies and Individual Inventors can get completely lost in that maze of legal and technical obstacles.
However, for the Individual Inventor who may not possess the wherewithal to safely develop and market their new product idea a Trade Show Marketing Agency can help.
Karma Product Development Expertise in Trade Show Marketing
Karma Product Development has expertise as a Trade Show Marketing Agency as well as a Product Development Company and possesses the legal and financial muscle to ensure smooth sailing in getting your product safely and efficiently to market.
Karma Product Development provides valuable assistance to inventors in developing and marketing new product ideas through Trade Show and Event Marketing as well as development basics like 3D Modelling Design, CAD Engineering, Invention Engineering, Invention Design, Prototypes, and Prototype Design and Engineering, Patent and Trademark services encompassing Patent Engineering and Development.
For more information about Trade Show Marketing and to schedule an appointment today, visit Karmas’ website